If you are a technophobic idiot like me, then I suggest using a professional to help you set up but if there is no budget, there are some free and relatively easy to use options to get your business on line. However I would always suggest if possible to have someone near at hand who has done it before.
- Who you want to visit your site
- What they will expect to find at your site
- What you are going to offer them
- What you want visitors to do
- Why these visitors should choose you
Create a diagram of your site pages and their headings and draft out your ideas for page content. Get together the photos or illustrations you want to use and save them on your PC. Make sure you give the photos a good file name like “red sports bag.jpg” so that Google can recognised their content. Don’t forget to review your competitors in detail.
Next –do a bit of homework on the internet about search engine optimisation. There are lots of helpful sources of info such as www.problogger.net/…/search-engine-optimization-for-blogs/ Use Google’s keyword search tools to find out what key words and phrases you may need to put in your web copy to help Google direct relevant searches to you. Finally, consider whether a web-site or a blog format would help you most and look at various examples to see what styles you like.
Now you can start on the site itself. Here are two of the options. For a free website, including domain and hosting, check out Getting British Business Online, www.gbbo.co.uk if you opt for a web-site approach. It’s free, fairly flexible and easy to use. If you have all your content to hand, you can be up and running in little time at all.
If you think you will want to add fresh content, news stories, case studies and so on, you may prefer a blog format. One of the simplest to set up is at www.typepad.com where you will find a range of free and inexpensive blog options.
So now it’s up to you. Good Luck. In my case, I manage to press a whole lot of wrong buttons before I get things the way I want them!